The Grid creates beautifully crafted and engaging solutions to marketing challenges.

We build a relationship and a bond with our clients, maintained by trust, commitment and hard work. Our aim is always to become the team clients want to spend time with and work together to create successful work we can all be proud of.
What we do



The Grid creates beautifully crafted and engaging solutions to marketing challenges.

We build a relationship and a bond with our clients, maintained by trust, commitment and hard work. Our aim is always to become the team clients want to spend time with and work together to create successful work we can all be proud of. 

What we do



Brand Development
Brand Strategy
Advertising
Copywriting
Retail & Instore Campaigns
Digital Design
Art Direction
Graphic Design
Film Making
Packaging design
Film Production
Photography Production

Clients



Brand Development
Brand Strategy
Advertising
Copywriting
Retail & Instore Campaigns
Digital Design
Art Direction
Graphic Design
Film Making
Packaging design
Film Production
Photography Production

Clients
Work
Work
 
 
 
 
 




The Grid has been the lead global agency for Clarks’ Kids since 2011. To advertise and market its AW16 season we created a portfolio of beautifully stylised portraits that captured the personalities of the featured children. These portraits were then combined with still life shots of the season's shoes to create campaign artwork that could be used for all above the line marketing.




The Grid has been the lead global agency for Clarks’ Kids since 2011. To advertise and market its AW16 season we created a portfolio of beautifully stylised portraits that captured the personalities of the featured children. These portraits were then combined with still life shots of the season's shoes to create campaign artwork that could be used for all above the line marketing.

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The Grid has been the lead global agency for shoe manufacturer Clarks’ Kids business since 2011. As well as helping them create new brands, we direct and produce all of its global advertising and marketing assets.

For AW16 season, our objective was to create a global campaign that captured the spirit of the brand and produce a suite of supporting marketing assets. The creative would need to work across every conceivable channel, from social media to every customer touchpoint – including advertising, online, email marketing, direct marketing, wholesale trade, packaging, instore and point of sale.
Clarks were keen to move from a well-established lifestyle approach to a more design-led aesthetic so, for this season, we simplified the brand message, adopting a cleaner, more confident approach to presenting the shoes. We created a portfolio of beautifully stylised portraits that captured the personalities of the featured children. These portraits were then combined with still life shots of the shoes to create the lead campaign artwork that could be used for all above the line marketing.

Research data shows a marked increase in engagement with the Clarks Kids world we created for this AW16 season.

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Too Small For School was one of 3 Back to School campaigns we created for Clarks in 2016. This emotive campaign was aimed at parents of 4-5 year old children. It tapped into insight that found 80% of parents felt anxiety around their child not being ready to start school. The narrative of the multichannel campaign was based around the set of rules that are commonly displayed in primary school reception classes.




Too Small For School was one of 3 Back to School campaigns we created for Clarks in 2016. This emotive campaign was aimed at parents of 4-5 year old children. It tapped into insight that found 80% of parents felt anxiety around their child not being ready to start school. The narrative of the multichannel campaign was based around the set of rules that are commonly displayed in primary school reception classes.



 
 





‘More Than a Beautiful Shoe’ is a short film made with artist and film maker Mac Premo and is used as a marketing asset to introduce the Clarks Kids brand to new markets. It shows the expertise, experience and love that goes into creating the best possible shoes for growing feet.





‘More Than a Beautiful Shoe’ is a short film made with artist and film maker Mac Premo and is used as a marketing asset to introduce the Clarks Kids brand to new markets. It shows the expertise, experience and love that goes into creating the best possible shoes for growing feet.




 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


The Grid
92 De Beauvoir Road
London, N1 4EN

info@thegridcreative.com

+44 (0) 207 241 7766






©2017

 
 





Furniture retailer Heal’s invited us to deliver a rebrand that would re-establish its contemporary design credentials and help it connect with its target customers. For this project we created a new logo, typeface, visual identity and colour palette for this iconic British brand – one of the world's oldest established retailers.




Furniture retailer Heal’s invited us to deliver a rebrand that would re-establish its contemporary design credentials and help it connect with its target customers. For this project we created a new logo, typeface, visual identity and colour palette for this iconic British brand – one of the world's oldest established retailers.

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Heal's of London has been making and retailing furniture from its flagship store on Tottenham Court Road since 1818. It has been at the heart of the most influential design movements over the last 200 years and remains passionate about pushing the boundaries of outstanding contemporary design.

The Grid won a three-way pitch to deliver a new brand identity that would move it on from a black and white colour scheme in favour of a strong accent colour that the brand could own – in much the same way that Selfridges is represented by bright yellow. There was also a call to revisit the brand's past and take inspiration from the logo that was used in the 1930s when the business was called Heal & Son.
The resulting rebrand included a redrawn Heal's logo set in Baskerville, the introduction of brand colours orange alongside two complimentary shades of grey. The Grid also art directed new brand photography that pushed the band away from traditional room sets towards bold shots that hero uncluttered statement pieces with scaled-back styling and bold lighting. We produced a comprehensive set of brand guidelines and a store catalogue showcasing the new brand direction.

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We are The Grid, a design
studio, an ad agency,
and a strategically-minded branding company.



We are The Grid, a design studio, an ad agency, and a strategically-minded branding company.



With research, insight
and well-crafted design we harness strong emotional connections
to tell stories that help big brands get bigger and smaller brands get noticed.


With research, insight and well-crafted design we harness strong emotional connections to tell stories that help big brands get bigger and smaller brands get noticed.

We are big on relationships, trust, openness, integrity, sharing, working hard and making it fun.


We are big on relationships, trust, openness, integrity, sharing, working hard and making it fun.



We have selected the following projects to show what we do and what we are all about.


We have selected the following projects to show what we do and what we are all about.



 
 
 




Online furniture retailer MADE.COM approached us to create a multi-channel advertising campaign that would drive brand awareness and build their customer base. The result was ‘Made You Look’, a series of bold, disruptive messages that ran across three seasonal campaigns.





Online furniture retailer MADE.COM approached us to create a multi-channel advertising campaign that would drive brand awareness and build their customer base. The result was ‘Made You Look’, a series of bold, disruptive messages that ran across three seasonal campaigns.

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When MADE.COM launched in 2010, its business model (offering designer furniture at affordable prices by connecting customers directly with designers) was unique, as was its visual style. Over time, competition with similar ideas and approaches emerged and MADE.COM found that it needed to clearly differentiate its brand.

MADE.COM briefed us to make it stand out and clearly communicate its core brand message “great design direct from the makers” with a campaign that could be rolled out across multiple channels, both on and offline, and also be adapted for multiple seasons.
In response, we developed a campaign idea called ‘Made You Look’ which combined colourful composite images with an attention-grabbing play on words. Bold images of pastel-painted tools were created to instantly catch the viewer’s attention whilst acting as a visual reference to the processes used to make the featured products. The use of graphic styling reinforced the concept, encouraging more than a cursory glance at the finished executions.

We adapted the campaign for three different seasons by changing colour palettes and styling. It ran across press, billboards, online banners and websites.

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We adapted our Made You Look campaign for Christmas using the strapline 'Surprise your home this Christmas’ and having a strong metallic theme running through the campaign.





We adapted our Made You Look campaign for Christmas using the strapline 'Surprise your home this Christmas’ and having a strong metallic theme running through the campaign.




 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 




Fashion retailer Monsoon asked us to conceive, art direct and produce a marketing concept for its AW16 Childrenswear that would run across all marketing touchpoints including instore, window displays, websites and social channels. We developed the ‘PLAY GORGEOUS’ message and a lifestyle creative.




Fashion retailer Monsoon asked us to conceive, art direct and produce a marketing concept for its AW16 Childrenswear that would run across all marketing touchpoints including instore, window displays, websites and social channels. We developed the ‘PLAY GORGEOUS’ message and a lifestyle creative.

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The first Monsoon boutique opened in 1973, and since then it has become a British institution. Monsoon has always championed creativity, individuality and craft in its clothing and accessories, with an attention to detail and commitment to ethical trading that never goes out of style.

Monsoon briefed The Grid to create an original look and feel for the brand's AW16 childrenswear – and deliver a unified campaign that would work across all consumer touchpoints, including in-store windows and web content. It needed to capture the richness of the range, as well as a touch of party season sparkle.
Fashion retail is a hugely competitive environment but Monsoon has always remained true to its values with beautifully made clothes and accessories and a sustainable, ethical approach to business. The brand also has a playful charm that we were keen to bring to the fore through this project.

So we created ‘Play Gorgeous’, taking Monsoon Childrenswear in a more lifestyle direction. We paired beautiful photography with bold messaging to celebrate the craft and detailing of the products, whilst capturing the unique charm of the brand through moments of play, relaxation and friendship.

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As part of our ongoing work with Monsoon we helped launch its tween brand, STORM. We created a short film for social media that showed the seasonal shoot being produced by a group of talented teenagers we called the Storm Style Crew.




As part of our ongoing work with Monsoon we helped launch its tween brand, STORM. We created a short film for social media that showed the seasonal shoot being produced by a group of talented teenagers we called the Storm Style Crew.



 
 




For Mothercare’s SS17 Catalogue The Grid developed ‘I Wonder’, a campaign that looked to capture the bubbling curiosity and excitement that runs through the mind of any parent-to-be as they anticipate their baby's arrival. Pregnancy is a time, not only to plan ahead and think about the practical stuff, but also to dream about what a baby-filled future will be like.




For Mothercare’s SS17 Catalogue The Grid developed ‘I Wonder’, a campaign that looked to capture the bubbling curiosity and excitement that runs through the mind of any parent-to-be as they anticipate their baby's arrival. Pregnancy is a time, not only to plan ahead and think about the practical stuff, but also to dream about what a baby-filled future will be like.

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When it opened its first store in Surrey in 1961, Mothercare focused on selling pushchairs, nursery furniture and maternity clothing. Now, over 55 years later, the brand is a specialist retailer of products for parents, babies and children up to the age of eight.

For Mothercare’s SS17 catalogue, The Grid developed ‘I Wonder’, a campaign that looked to capture the bubbling curiosity and excitement that runs through the mind of any parent-to-be as they anticipate their baby's arrival. Pregnancy is a time, not only to plan ahead and think about the practical stuff, but also to dream about what a baby-filled future will be like.
As part of the overall art direction of the catalogue, we art-directed and produced all the content for the home and travel sections and helped develop the imagery for both print and digital usage. We also created a comprehen-sive style guide to ensure consistency across all the sections of the 380-page catalogue, the brand's website and app.

Mothercare is also looking to redesign its stores worldwide and briefed us to re-think the instore experience at its largest UK store. Our approach looked to inject colour, emotion, wit, love, and an experienced understanding of modern parenting.

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Mothercare is also looking to redesign its stores worldwide and briefed us to re-think the instore experience at its largest UK store. Our approach added colour, emotion, wit, love, and an experienced understanding of modern parenting.




Mothercare is also looking to redesign its stores worldwide and briefed us to re-think the instore experience at its largest UK store. Our approach added colour, emotion, wit, love, and an experienced understanding of modern parenting.



 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 




Beauty retailer Neal’s Yard Remedies asked us to re-evaluate its brand imagery and consumer catalogues which remains an important part of its communications mix. We maintained the brand’s focus on natural ingredients whilst delivering a fresher and cleaner approach that was easier to navigate.




Beauty retailer Neal’s Yard Remedies asked us to re-evaluate its brand imagery and consumer catalogues which remains an important part of its communications mix. We maintained the brand’s focus on natural ingredients whilst delivering a fresher and cleaner approach that was easier to navigate.

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Neal's Yard Remedies opened its first store in 1981 in Covent Garden, London. It is now one of the UK's leading organic beauty brands, offering a premium range of nature-inspired products across beauty, skincare and wellbeing. Honesty and transparency is at the heart of the Neal's Yard brand.

In an increasingly digital world, print brochures still play a big role in the Neal's Yard marketing mix – and the brochures have a tactile, high quality feel, much like the brand's products. However, the catalogues had started to feel cluttered and difficult to navigate so Neal's Yard approached The Grid and asked us to take a fresh look.
We wanted to reflect the brand’s confidence in its ethical convictions in our catalogue design, so we took a more editorial direction, commissioning bold, clear photography that showcases the brand's iconic blue bottles in a way that allows customers to read the labels of each product clearly in images that could be also used as leading brand visuals across print and online channels.

The resulting catalogue was the brand's best selling catalogue to date and its publication also saw a huge 400% increase in press requests for the imagery – as well as a corresponding uplift in Social engagement.

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